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The police shot an innocent man. Specialists for a year of research could not establish the fake of the statue. Warren Harding, a mediocre and unlucky politician, was elected to the presidency of the United States in 1921. Why did these fatal mistakes happen? Could they have been avoided? In his fascinating book The Power of Instant Decisions, Malcolm Gladwell, bestselling author of The Tipping Point, analyzes the decision-making process. Based on rich material from the fields of art, science, design, medicine, politics and business, he reveals the patterns of unconscious decisions and analyzes the factors that distort this process. The book will be of interest to psychologists, political scientists, marketers - all professionals whose success depends on the ability to make important decisions (sometimes under conditions of acute time pressure), as well as a wide range of readers interested in the latest achievements in psychology.