Details

<span><span>Explores and explains how the mysteries of everyday life—from conversations and observations through web browsing and popular culture—can become the basis of rich ethnography and deep cultural analysis.</span></span>

<span><span>1—Hidden Worlds</span></span>
<br>
<span><span>Finding the tools</span></span>
<br>
<span><span>From idea to finished product</span></span>
<br>
<span><span>The need for a cultural perspective</span></span>
<br>
<span><span>Analytical strategies</span></span>
<br>
<span><span>Structure of the book</span></span>
<br>
<span><span>2—The importance of small things</span></span>
<br>
<span><span>The first step: getting going</span></span>
<br>
<span><span>The second step: searching for literature</span></span>
<br>
<span><span>The third step: collecting material</span></span>
<br>
<span><span>The fourth step: the analysis</span></span>
<br>
<span><span>The fifth step: writing</span></span>
<br>
<span><span>3—Making the familiar strange</span></span>
<br>
<span><span>Making a first attempt</span></span>
<br>
<span><span>Looking for entrances</span></span>
<br>
<span><span>To avoid the predictable</span></span>
<br>
<span><span>Choosing methodological entrances</span></span>
<br>
<span><span>New questions and surprising answers</span></span>
<br>
<span><span>Return to the past</span></span>
<br>
<span><span>A life-history perspective</span></span>
<br>
<span><span>The strange home</span></span>
<br>
<span><span>The home as an art installation</span></span>
<br>
<span><span>The importance of details and activities</span></span>
<br>
<span><span>The advantages of limitation</span></span>
<br>
<span><span>4—Sharing a meal</span></span>
<br>
<span><span>Table manners</span></span>
<br>
<span><span>The hidden world of the dinner table</span></span>
<br>
<span><span>Forming a family meal</span></span>
<br>
<span><span>Power at the table</span></span>
<br>
<span><span>Class and family history</span></span>
<br>
<span><span>Doing mealtime ethnography</span></span>
<br>
<span><span>Meals as models</span></span>
<br>
<span><span>5—Do you remember Facebook?</span></span>
<br>
<span><span>Exploring media in everyday life</span></span>
<br>
<span><span>Beginning at the end</span></span>
<br>
<span><span>Analog and digital living</span></span>
<br>
<span><span>Media taking place</span></span>
<br>
<span><span>Virtual intimacy</span></span>
<br>
<span><span>Are you there?</span></span>
<br>
<span><span>Follow the Objects</span></span>
<br>
<span><span>6—Catching a mood</span></span>
<br>
<span><span>Locating the setting</span></span>
<br>
<span><span>Analytical approaches</span></span>
<br>
<span><span>Touring the senses</span></span>
<br>
<span><span>The station as a sensorium</span></span>
<br>
<span><span>Changing moods</span></span>
<br>
<span><span>Describing atmospheres</span></span>
<br>
<span><span>Intimate moods</span></span>
<br>
<span><span>Changing tracks</span></span>
<br>
<span><span>Sensing the World</span></span>
<br>
<span><span>7—Crafting wood and words</span></span>
<br>
<span><span>Ethnographic writing</span></span>
<br>
<span><span>Making things with words</span></span>
<br>
<span><span>Autoethnographic writing</span></span>
<br>
<span><span>Describing non-verbal experience</span></span>
<br>
<span><span>Do it by feel</span></span>
<br>
<span><span>Writing DIY: three versions</span></span>
<br>
<span><span>Manual</span></span>
<br>
<span><span>Story</span></span>
<br>
<span><span>Analysis</span></span>
<br>
<span><span>Working knowledge</span></span>
<br>
<span><span>The importance of failures</span></span>
<br>
<span><span>Working and Writing</span></span>
<br>
<span><span>8—Demystifying fieldwork</span></span>
<br>
<span><span>The classic style</span></span>
<br>
<span><span>Making changes to the classic mold</span></span>
<br>
<span><span>The jungle ideal</span></span>
<br>
<span><span>Where is the field now?</span></span>
<br>
<span><span>Organizing information</span></span>
<br>
<span><span>Past, present, future</span></span>
<br>
<span><span>9—Taking cultural analysis out into the world</span></span>
<br>
<span><span>The surprise effect</span></span>
<br>
<span><span>Open fieldwork</span></span>
<br>
<span><span>What’s this thing about culture?</span></span>
<br>
<span><span>A double cultural analysis</span></span>
<br>
<span><span>Learning to communicate</span></span>
<br>
<span><span>Time discipline and teamwork</span></span>
<br>
<span><span>Three ways of surprising a client</span></span>
<br>
<span><span>So what?</span></span>
<br>
<span><span>The critical edge</span></span>
<br>
<span><span>References</span></span>

<span><span>Billy Ehn </span><span>is professor emeritus of ethnology at Umeå University in Sweden. He is co-author, with Orvar Löfgren, of </span><span>The Secret World of Doing Nothing.</span><span>Orvar Löfgren</span><span> is professor emeritus of ethnology at Lund University in Sweden. His publications include </span><span>On Holiday: A History of Vacationing. </span><span>Richard Wilk </span><span>is Provost’s Professor of Anthropology at Indiana University. His publications include</span><span> Fast Food/Slow Food </span><span>and </span><span>Economies and Cultures </span><span>(second edition, with Lisa Cliggett.) Richard Wilk and Orvar Löfgren, together with Jessica Chelakis, are co-editors of </span><span>The Anthropology of Everyday Life</span><span>, a Rowman &amp; Littlefield series.</span></span>

<span><span>An easy-to-read and practical guide to understanding how anthropologists study the everyday and to what ends they apply their insights.</span></span>