Details
Highly Effective Marketing Analytics
A Practical Guide to Improving Marketing ROI with AnalyticsISSN
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19,99 € |
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| Verlag: | Business Expert Press |
| Format: | EPUB |
| Veröffentl.: | 23.12.2019 |
| ISBN/EAN: | 9781951527099 |
| Sprache: | englisch |
| Anzahl Seiten: | 242 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
<b><i>Highly Effective Marketing Analytics</i> infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.</b>
<p>The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. <i>Highly Effective Marketing Analytics</i> is a highly practical and pragmatic how-to book.</p>
<p>The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.</p>
<p>The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. <i>Highly Effective Marketing Analytics</i> is a highly practical and pragmatic how-to book.</p>
<p>The author illustrates step by step many innovative, practical, and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.</p>
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