Details

Qualitative Marketing Research


Qualitative Marketing Research

Understanding How Behavioral Complexities Drive Marketing Strategies

von: Rajagopal Rajagopal

17,99 €

Verlag: Business Expert Press
Format: EPUB
Veröffentl.: 31.01.2019
ISBN/EAN: 9781949991024
Sprache: englisch
Anzahl Seiten: 196

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

<b>This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.</b>
<p>Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.</p>
<p>Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.</p>

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