Details

Rock Brands


Rock Brands

Selling Sound in a Media Saturated Culture

von: Elizabeth Barfoot Christian, Jeremy V. Adolphson, Bob Batchelor, Michael Bertrand, Hazel James Cole, Charles Conaway, Daniel Cochece Davis, Bryan P. Delaney, Dedria Givens-Carroll, Heidi M. Kettler, Jacqueline Lambiase, Jordan McClain, Mary Nash-Wood, Staci Parks, Heather Pinson, Mary Beth Ray, Dave Robinson, Alison F. Slade, Deborah Clark Vance

52,99 €

Verlag: Lexington Books
Format: EPUB
Veröffentl.: 22.12.2010
ISBN/EAN: 9780739146361
Sprache: englisch
Anzahl Seiten: 344

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.
Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites.
Chapter 1 Introduction
<br>Part 2 Part I: Leaving a Lasting Impression—Why Branding Works
<br>Chapter 3 Chapter One: KISS Your Money Goodbye: Why fans can't get enough of the biggest rock brand in history
<br>Chapter 4 Chapter Two: Highway to Heavenly Profits: The marriage of AC/DC and Wal-Mart
<br>Chapter 5 Chapter Three: The family Osbourne: A narrative of domesticity tames and enriches the godfather of heavy metal
<br>Chapter 6 Chapter Four: "Moving her hips, like, yeah": Can Miley Survive the Hannah Brand?
<br>Chapter 7 Chapter Five: Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews
<br>Chapter 8 Chapter Six: Fandom of the Internet: Musician Communication with Fans
<br>Part 9 Part II: Image is Everything—How Religion and Politics Play in Pop Music Culture
<br>Chapter 10 Chapter Seven: Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating
<br>Chapter 11 Chapter Eight: Leading People to Rock: Evangelism in the Music of Bon Jovi
<br>Chapter 12 Chapter Nine: It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity
<br>Chapter 13 Chapter Ten: Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll
<br>Chapter 14 Chapter Eleven: Kanye West: A Critical Analysis of a Cultural Icon's Rhetoric and Celebrity
<br>Chapter 15 Chapter Twelve: Country Crooners and FOX News
<br>Part 16 Part III: Outlasting Your 15 Minutes—Making the Medium Work for You in Life and Death
<br>Chapter 17 Chapter Thirteen: "If You Catch Me At The Border I Got Visas In My Name": Borders, Boundaries, and the Production of M.I.A.
<br>Chapter 18 Chapter Fourteen: Your 'American Idol': The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture
<br>Chapter 19 Chapter Fifteen: Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution
<br>Chapter 20 Chapter Sixteen: How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley
<br>Chapter 21 Chapter Seventeen: Death in Digital: Michael Jackson, 21st Century Celebrity Death, and the Hero's Journey
<br>Chapter 22 Acknowledgements
<br>Chapter 23 About the Contributors
<br>Chapter 24 About the Editor
<br>Chapter 25 Index
Elizabeth Barfoot Christian is assistant professor of journalism at Louisiana Tech University.

Diese Produkte könnten Sie auch interessieren:

Unheilig
Unheilig
von: Corinna Siebert
EPUB ebook
4,99 €
Die inoffizielle Rammstein Biografie
Die inoffizielle Rammstein Biografie
von: Michael Fuchs-Gamböck, Thorsten Schatz
EPUB ebook
7,99 €