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<p><span>This book presents a contrastive analysis of various forms of address used in English and Italian from a cultural semantics perspective. The analysis investigates the different cultural values underlying address practices in English and Italian and emphasizes the risks of miscommunication caused by differences in intercultural interactions.</span></p>
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<span><span>Chapter 1: Analyzing Address Practices from a Cultural Semantic Point of View</span></span>
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<span><span>Understanding Address Practices</span></span>
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<span><span>Types of Words Used for Address Practices</span></span>
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<span><span>Properties of Words Used for Address Practices</span></span>
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<span><span>Address Practices in Discourse: Concordance and Reciprocity</span></span>
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<span><span>The Social Functions of Address Practices</span></span>
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<span><span>The Pragmatic Functions of Address Practices</span></span>
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<span><span>The Semantics of Address Practices</span></span>
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<span><span>The Culture of Address Practices</span></span>
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<span><span>A Framework for Cross-Cultural Semantic Analysis</span></span>
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<span><span>The Theory of Cultural Scripts</span></span>
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<span><span>Address Practices Analyzed in This Book</span></span>
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<span><span>Linguistic Materials Used for the Analysis</span></span>
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<span><span>The Importance of a Non-Ethnocentric Linguistic Analysis</span></span>
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<span><span>Chapter 2: “Sorry Boss”: An Unrecognized Category of English Address Nouns</span></span>
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<span><span>Usage Characteristics</span></span>
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<span><span>The Interactional Meaning of ‘Doctor’ as a Prototype of the Category</span></span>
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<span><span>‘Professor’: A Case of Double Polysemy</span></span>
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<span><span>‘Boss’ vs. First-Name Address in Australian English</span></span>
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<span><span>Chapter 3: “Prego, Signore”: The Semantics of Italian “Titles” Used to Address People</span></span>
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<span><span>Generic Address Nouns</span></span>
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<span><span>Signora</span></span>
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<span><span>Signore</span></span>
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<span><span>Signorina</span></span>
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<span><span>Signori</span></span>
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<span><span>Addressing People Exercising Prestigious Professions</span></span>
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<span><span>Addressing People Holding Top Positions in an Institution</span></span>
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<span><span>Addressing Police Officers</span></span>
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<span><span>Addressing “Distinguished” People</span></span>
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<span><span>Addressing Priests and Nuns</span></span>
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<span><span>Addressing Ambassadors, Monarchs, Bishops, Cardinals, the Pope</span></span>
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<span><span>Addressing Aristocrats</span></span>
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<span><span>Addressing Waiters and Nurses</span></span>
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<span><span>Italian “Titles” in English Translation</span></span>
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<span><span>Chapter 4: “Hi, How Are You?” </span></span>
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<span><span>Hi in English Discourse</span></span>
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<span><span>The Interactional Meaning of Hi </span></span>
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<span><span>Chapter 5: “Ciao!” or “Ciao Ciao”?</span></span>
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<span><span>Ciao in Italian Discourse</span></span>
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<span><span>Semantic Explication of Ciao </span></span>
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<span><span>Two Variants of Ciao</span></span>
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<span><span>The Phrase ‘Va Bene’ and the Meaning of ‘Vabbè Ciao’</span></span>
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<span><span>‘Ciao Ciao’ and Reduplication in Italian</span></span>
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<span><span>Chapter 6: “Dear Customers, …”</span></span>
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<span><span>The Meaning of the Adjective Dear</span></span>
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<span><span>Dear in Address Practices</span></span>
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<span><span>The Meaning of Dear Compared With the Meaning of (</span><span>∅</span><span>)</span></span>
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<span><span>Chapter 7: “Caro Mario,” “Gentile Cliente,” “Egregio Dottore”</span></span>
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<span><span>The Meaning of the Adjective Caro/a</span></span>
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<span><span>Caro/a in Address Practices </span></span>
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<span><span>Use and Meaning of Gentile in Address Practices</span></span>
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<span><span>Use and Meaning of Egregio in Address Practices</span></span>
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<span><span>Chapter 8: “Best Wishes,” “Kind Regards,” “Yours Sincerely”</span></span>
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<span><span>“Best Wishes” and Its Variants</span></span>
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<span><span>From Best Wishes to Best</span></span>
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<span><span>All the Best and All Best</span></span>
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<span><span>Warmest Wishes and the Semantics of ‘Warm’</span></span>
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<span><span>“Regards” and Its Variants</span></span>
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<span><span>From Regards to Best Regards</span></span>
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<span><span>Kind Regards and the Semantics of ‘Kind’</span></span>
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<span><span>Adverbial Closing Expressions</span></span>
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<span><span>Yours Sincerely</span></span>
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<span><span>Yours</span></span>
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<span><span>Sincerely</span></span>
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<span><span>Chapter 9: “Distinti,” “Cordiali,” “Affettuosi Saluti”</span></span>
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<span><span>The Cultural Semantics of ‘Saluto/i’ and the Meaning of ‘Saluti da ~’</span></span>
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<span><span>The Interactional Meaning of ‘Saluti’ as a Closing Expression</span></span>
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<span><span>Distinti Saluti</span></span>
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<span><span>Closing Expressions With the Word ‘Cordiale’</span></span>
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<span><span>Affettuosi Saluti and the Semantics of ‘Affettuoso’</span></span>
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<span><span>From Plural to Singular: Closing Expressions Containing ‘Saluto’</span></span>
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<span><span>From Saluti to Un Saluto</span></span>
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<span><span>From Saluti to Un Caro Saluto</span></span>
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<span><span>A Presto</span></span>
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<span><span>Un Bacio</span></span>
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<span><span>Chapter 10: Italian Cultural Scripts for Address Practices</span></span>
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<span><span>Cultural Scripts Related to Titles</span></span>
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<span><span>The Cultural Salience of Titles in Italy</span></span>
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<span><span>The Address Practices of Italian Speakers in Two Specific Situations</span></span>
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<span><span>Spoken Interactions Between People Meeting for the First Time</span></span>
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<span><span>E-mail Exchanges Between University Students and Lecturers</span></span>
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<span><span>Negotiating Address Practices in Italian: ‘Darsi Del Tu’</span></span>
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<span><span>Cultural Scripts Related to Address Pronouns</span></span>
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<span><span>Chapter 11: Australian Cultural Scripts for Address Practices</span></span>
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<span><span>First-Name Address in Australian English</span></span>
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<span><span>Situational Contexts of Use</span></span>
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<span><span>The Interactional Meaning of First-Name Address</span></span>
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<span><span>Cultural Scripts</span></span>
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<span><span>The Address Practices of Australian English and Italian Speakers Compared</span></span>
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<span><span>Chapter 12: Address Practices in Intercultural Communication</span></span>
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<span><span>The “Please, Call Me Alice” Request from a Lecturer to an International Student</span></span>
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<span><span>The “Call Me Andy” Request in a Cross-Cultural Encounter</span></span>
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<span><span>Address Practices in an International Political Context</span></span>
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<span><span>Concluding Remarks </span></span>

<span><span>Gian Marco Farese</span><span> is researcher in linguistics and honorary lecturer at the Australian National University and lecturer in English at the University of Naples L’Orientale. </span></span>