Everything Originated From Milk: Case Study Of Nestle

Everything Originated From Milk: Case Study Of Nestle

von: Takahashi Hiroo Takahashi

75,00 €

Verlag: World Scientific Publishing
Format: PDF
Veröffentl.: 14.05.2021
ISBN/EAN: 9789811235917
Sprache: englisch
Anzahl Seiten: 168

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This book is essentially a case study of food giant Nestle. the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestle was sparked 50 years ago when he visited Nestle during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestle's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestle a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestle became the most representative and symbolic company among today's successful Swiss companies.

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