Details
Zone to Win
Organizing to complete in an age of disruption|
10,99 € |
|
| Verlag: | Mann, Ivanov and Ferber |
| Format: | MP3 (in ZIP-Archiv) |
| Veröffentl.: | 01.03.2022 |
| ISBN/EAN: | 4064067333040 |
| Sprache: | Russisch |
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Beschreibungen
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world - once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.
Moore's classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.
Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, Zone to Win is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.
Moore's classic bestseller, Crossing the Chasm, has sold more than one million copies by addressing the challenges faced by start-up companies. Now Zone to Win is set to guide established enterprises through the same journey.
"Джефри Мур — автор нескольких деловых бестселлеров, в числе которых
"Преодоление пропасти", "Внутри торнадо", "Игра горилл", "Жизнь на линии
разлома", "Вторая космическая" и другие.Мур исследует рост и развитие рынков и их влияние на бизнес-стратегии
компаний.В основе его идей — итоги работы в качестве консультанта в Кремниевой
долине, вначале в компании The McKenna Group, позже — в основанной им самим
The Chasm Group.Получил степень бакалавра по американской литературе в Стэнфордском
университете в 1967 году и докторскую степень по английской литературе
в Университете Вашингтона в 1974 году."
"Преодоление пропасти", "Внутри торнадо", "Игра горилл", "Жизнь на линии
разлома", "Вторая космическая" и другие.Мур исследует рост и развитие рынков и их влияние на бизнес-стратегии
компаний.В основе его идей — итоги работы в качестве консультанта в Кремниевой
долине, вначале в компании The McKenna Group, позже — в основанной им самим
The Chasm Group.Получил степень бакалавра по американской литературе в Стэнфордском
университете в 1967 году и докторскую степень по английской литературе
в Университете Вашингтона в 1974 году."
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